Sephora Redefining Beauty for a New Generation When you think of beauty, one name instantly comes to mind Sephora. For decades, Sephora has been more than just a store; it’s been an experience, a playground for beauty lovers, and a community built on creativity, confidence, and self expression.Founded in France in 1969 by Dominique Mandonnaud, Sephora changed the way people shop for beauty forever. Before Sephora, cosmetics were kept behind counters, accessible only through salespeople. Mandonnaud had a revolutionary idea to create an open sell environment where customers could freely test, touch, and explore products on their own terms. That concept quickly became a global phenomenon and remains at the heart of Sephora’s identity today.